Innovation has been central to Garmin's success.
Garmin is thriving because they take pride in the cooperative environment that stems from vertical integration - they design, manufacture, market and sell their products themselves. Most of all they use the products that they sell. During any given conversation about a product, there is likely to be engineers, designers, product testers, artists, writers and salespeople sharing their thoughts.
"Fitness enthusiasts everywhere will benefit from the rapid adoption of ANT+ technology by the biggest names in exercise," said Dan Bartel, Garmin's vice president of worldwide sales. "Wireless monitoring and data transfer makes every step easier before, during and after workouts."
Garmin fitness devices make every spart of the workout more efficient.
Garmin users quickly realise the wealth of information that can be packed into a compact, portable unit.
The Garmin mindset.
