SIDI started as a craftsman's workshop manufacturing mountain sports footwear. The company changed its focus to cycling in the 1970s. At SIDI, research and technological evolution is still a key focus. The SIDI design team works closely with the greatest champions in cycling, incorporating their feedback into the creation of the most cutting edge footwear in the business. High consumer expectations and the fast evolution of the world of cycling have meant SIDI's technical staff are constantly focused on researching and developing revolutionary design using groundbreaking materials. Today, SIDI continues their tradition of intense research and development for highly technical footwear in order to achieve the guaranteed quality and comfort they are known for.
When given a choice of cycling shoes, more professional racers choose SIDI than all other brands combined. Founded in 1960, SIDI shoes are still handmade in Italy today. SIDI's blend of tradition and innovation, style and comfort, have made SIDI an industry leader for now more than half a decade.
